商务英语2形成性考核册答案.docx
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《商务英语(2)》形成性考核册答案《商务英语(2)》作业(1)一、交际用语l.-Morning,Daniel.Today I’d like to discuss the promotional events of our products with you.A.I can’t agree with you more on that.B.Our customers are satisfied with our products.C.OK.I think we should draw up a thorough plan.2.—OK,what are your initial thoughts on our computers in China?Is there a market?A.They have the most need for computers.B.I am very optimistic about the market opportunities in China.C.Our current agent agreements are broken up into regions.3.——We would like to get in with the fall publication,if possible.A.What product are we talking about?B.Which edition would you like your advertisement to appear in?C.How much do you plan to spend on advertisement?4.—Do we need to fill in the application form?A.Yes,you must.B.Yes,you need.C.Yes,you may.5.—Great!Maybe from now on,I should try to buy goods online.A.I think so.B.That’s all right.C.Why not?Go ahead.二、选择填空6.I know personal selling is also a very effective tool for building buyers‘confidence.A.to B.up C.with 7.We are full of confidence the Chinese market.A.in B.on C.with 8.Our advertising rates are size and location.A.depended on B.put on C.based on 9.People are allowed to their money at ATMs.A.devote B.deposit C.demand 10.The profitable sales volume is the volume of sales that actually will business the most profit.A.earn B.get C.take 11.Now we are able to browse shops in the world in our own home.A.the most fancy B.fanciest C.the fanciest 12.Well,I will get the market survey with my colleagues.A.start B.started C.to be started 13.A good advertising program tells potential customers.A.why they need the product B.why do they need the product C.why they don’t need the product 14.The Smart Color Laser Copier 200 do a lot for your business.A.had to B.dared C.could 15.Tax,can be used in public services,Is very important to our country.A.which B.that C.what 16.Consumption and investment,meanwhile,accounted for 4.5 and 1.2 percentage points of first-quarter growth.A.respectfully B.respectably C.respectively 17.Any advice you give us will be kept strictly.A.secret B.unknown C.confidential 18.The sandbags stopped her property from.A.to be flooding B.being flooded C.being flooding 19.One of the basic functions of a bank is services related to the storing and management of money.A.provide B.to provide C.provided 20.our come is,tax we should pay.A.The higher,the more B.Higher,more C.The highest,the most三、阅读理解21-25题:阅读对话,从A、B、C三个选项中选出一个正确答案,并将答案序号写在题前括号内。Bob:We’ve undertaken so many changes over the past few months.I’d like to know how things are shaping up.John:There have certainly been some challenges,but I’d say we’re on track to hit our targets for the year’s end.Bob:Where do you think our greatest advantage lies in our competition?John:We’re taking advantage of the economies of scale.We’ve been able to reduce our price point,which gives us the advantage over the competition in pricing.Bob:Our new supply chain has really been pushed by the management.We’re also thinking about expanding this strategy to other segments of the market.John:It’s been tough on our competition,they just can’t keep up.Not only that,but our uniqueness(独一无二性)is finally being perceived by a wider audience.Bob:Our breadth really can’t be beat.Marketing’s also been doing an excellent job on getting that message out.John:Our sportswear line combines durability(耐久性),uniqueness and comfort-at an incredibly affordable price.Can’t beat that!Bob:We’re also taking advantage of social media,such as Facebook,Twitter and other social networking tools to get the message out.It’s a new territory(领域),but we need to continue to hone that message.John:Social media is an entirely new game.Marketing’s brought in some consulting specialists to help us take advantage of these new technologies.21.How is the company doing currently?A.Rather badly.B.Rather well.C.Moderately well.22.Where does the greatest advantage lie in their competition?A.New marketing schemes.B.Wide range of activities.C.Economies of scale.23.What quality of the company is being perceived by a wider audience?A.The company’s quality.B.The company’s growth.C.The company’s uniqueness.24.What tool is the marketing department using to get their message out?A.Social media.B.Sportswear.C.Marketing chain.25.What steps has the marketing department taken to improve their understanding of social media?A.It has created a new job for social media.B.It has consulted some consultants.C.It has ignored social media.26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在题前括号内。Online advertising is the means of selling a product on the Internet.With the_26__of the Internet,the business world has become digitalized(数字化)and people 27 buying things online,which is easier and faster.Online advertising is also known as e-advertising.It offers a great variety of services,which cannot be offered by any other way of advertising.One major benefit of online advertising is the immediate spread of information that is not limited by geography or time.28,it reduces the cost and increases the profit of the company.Small businesses especially find online advertising cheap and effective.They can focus 29_their ideal customers and pay very little for the advertisements.In a word,online advertising is a cheap and effective way of advertising,30 success has so far fully proved its great potential.26.A.activity B.arrival C.amusement 27.A.prefer B.want C.decide 28.A.However B.Finally C.Besides 29.A.on B.at C.to 30.A.what B.whose C.which四、翻译(英译汉)31.Actually,I have been thinking about online shopping for a long time.A.事实上,很久以前我就已经考虑过网上购物了。B.事实上,我一直考虑网上购物已有很长时间了。C.事实上,我正在考虑长时间网上购物。32.But pricing is based on the needs of target customers and it differs from place to place and overtime.A.但定价是基于目标客户需求的,它不同于地点,随着时间的推移。B.但定价是基于目标客户需求的,它随着不同的地点和时间而推移。C.但定价是基于目标客户需求的,并且价格也因地域和时间而有所不同。33.A good advertising program tells potential customers the benefits derived from the use of products.A.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。B.一个好的广告方案将自己使用产品的受益告诉了潜在的客户。C.一个好的广告方案告诉潜在的客户如何使用产品。34.It is important to protect your personal information when banking online.A.在银行上网时要防止你的个人信息泄露,这点很重要。B.进行网上银行操作时,保护好你的个人信息非常重要。C.上网之前把银行卡的信息保存好是很重要的。35.In short,paying tax is our responsibility to society.A.总之,纳税是我们对社会的责任。B.总之,纳税的意思就是社会责任。C.总之,我们必须给社会上税。《商务英语(2)》作业(2)一、交际用语1.-How about your friend,Li Yan?Does she work in the same department with you?-A.She is fine,thank you,and you?B.She is fine,thank you,and she’11 be happy to see you again.C.She is fine,thank you,and she works in the Auditing Department.2.—Your bank is huge!It must have many departments.-A.It’s true.Our bank consists of many departments.B.Thank you,our bank is a small one.C.You are kidding!Our bank is a small one.3.-I’d like to know what insurance you will cover for your clients.-A.Insurance is necessary for our clients.B.I suppose a Free of Particular Average Policy.C.Sure,but there is an extra premium for the buyer’s account.4.-Is it possible to find alternative payment terms for this order?-A.I’m afraid not.We insist on a letter of credit.B.No,I think the price is reasonable.C.I can’t be of any help in this respect.5.-What should a healthy diet contain?-A.We shouldn’t eat too much fast food because it’s rich in fat.B.A healthy diet should contain all the essential nutrients.C.A lot of food safety issues have been exposed in the food industry.二、选择填空6.What a!I didn’t expect to meet you here.A.incidence B.accident C.coincidence 7.Who the inspection certificate?A.publishes B.issues C.suggests 8.What’s the insurance for the shipment?A.rate B.value C.ratio 9.We the receipt for the draft,and be good enough to overlook our request for a remittance.A.encircle·B.enclose C.enrich 10.It assures that you are dealing with a business partner.A.trustworthy B.confidential C.mystenous 11.Our bank consists of many departments,each of is responsible for a particular area of business.A.what B.that C.which 12.We’ll accept the goods the results from the two inspections are identical.A.if only B.only if C.even 1f 13.view of our long-standing business relations,we can consider a price reduction.A.In B.With C.On 14.No matter it may lead to,they always pursue the profit maxinizabon.A.what B.where C.how 15.The only thing for you is fill in a form and sign it.A.doing B.do C.to do 16.A company can advertise in various ways,depending on it wishes to spend.A.how far B.how much C.how long 17.Our current agent agreements are broken up regions.A.in B.with C.into 18.If you fail to honor the contract,we to cancel it.A.entitle B.are entitled C.will entitle 19.more manageable,we divided the sandbags onto two pallets(平板车).A.To make it B.Making it C.Make it 20.It is responsible the bank’s activities to make sure there are no errors or improper procedures.A.to check B.to have checked C.for checking三、阅读理解21-25题:根据短文内容判断给出的语句是否正确,正确的写"T"’错误的写"F"’并将答案写在题前括号内。Passage 1 The Functions of Money What is money?Anything which performs the functions of money is money.Money’s essential characteristic is that it is generally acceptable.When people generally refuse to accept something as money,it is not money.We can identify four important functions of money.First,money serves as a medium of exchange.Money simplifies the exchange of goods by providing a mutually acceptable item for exchange.Second,money provides a measure of value.Money provides a convenient yardstick(测量标准)by which to express the value of other goods.Third,money acts as a store of value.Money provides a neat,orderly form of wealth that may be temporarily held before it is spet1t on services or consumption goods.Fourth,money as a standard of deferred payments performs the function of establishing a future value or obligation in definitive terms.The ideal money is something universally(普遍地)acceptable,easily stored and transported,and highly divisible(可分割的).Precious metals have commonly been used as money for these reasons.The intrinsic(内在的)value of gold and silver,the ease with which they can be carried and the simplicity of weighing out any desired amount have promoted the use of these commodities.(T)21.Money makes the exchange of goods simpler because it provides a mutually acceptable item for exchange.(T)22.Money provides a convenient standard used for comparison,showing the value of other goods.(F)23.Money is a standard of deferred payments because it is generally acceptable.(T)24.Precious metals have commonly been used as money because they have the functions of money in themselves.(T)25.The main point of this passage is about four functions of money.26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在题前括号内。Passage2 Business Ethics Nowadays,more and more attention is being paid to“business ethics".But what does it mean?What is the importance of ethics in business?Business ethics is not about personality,though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do,you should think of business as a matter of integrity.Nowadays,the slip in ethics and the absence of social responsibility,especially integrity,have led to a crisis in business,seriously influencing social development.Events resulting from a loss of trust are being seen now and then and they affect the society in many unfortunate ways.Most people know the importance of business ethics,but still some people don’t honor them.We often hear media reports on problems in business,such as adding harmful materials to products.These behaviors cause much damage to consumers,who spend money but do not get quality commodities,especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses,and their health suffered serious damage as a result.People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished.26.What’s the primary component for a prosperous business?A.Good management.B.Reliable credit status.C.Business ethics.27.What is the influence of losing integrity?A.Hinder social development.B.Worsen the company’s reputation.C.Reduce people’s trust between each other.28.What is people’s attitude towards business ethics?A.All people pay attention to business ethics.B.Lots of people know its importance but some still don’t honor it.C.Most people attach importance to it and follow it.29.Which of the following items is NOT mentioned in this passage?A.Nowadays,the absence of ethics,especially integrity has led to a crisis in business world.B.Manufacturers‘immoral behaviors do little harm to consumers.C.Media is very important for people to know more about commodities.30.What is the author’s attitude toward immoral behaviors in business?A.Critical.B.Affirmative.C.Indifferent.四、翻译(英译汉)31.In order to succeed in business,the following two principles of marketing should be kept in mind.A.为了在商业上取得成功,以下两条营销原则应该牢记在心。B.企业若想取得成功,必须牢记以下原则。C为了取得商业成功,两条市场原则应当被置于脑海中。32.Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.A.明天前,我们广告公司将会索取广告的主题。B.明天前,我们广告公司将会收到广告的主题。C.明天前,我们广告公司必须拿出广告的主题。33.For the seller,the best terms would be full payment in cash at the time of sale.A为了卖方利益最好的条款是在销售时以现金全额付款。B.对于卖方来说最好的付款方式是销售时全额现金支付。C.由于卖方缘故最好的协议是在销售时以现金全额付款。34.Could you please confirm that they have sufficient funds to cover this amount of order?A.能请您确认一下,他们有足够的资金支付这个数量的订单吗?B.您能否确认一下,他们有特别的资金支撑这个数量的订单吗?C.您可否批准一下,他们有额外的资金为这个数量的订单保险吗?35.Needless to say our customers was very happy with the quality of service.A.客户是否满意我们的服务质量是不用说的。B.不必说客户是否满意我们的服务质量。C.不用说,客户非常满意我们的服务质量。《商务英语(2)》作业(3)一、交际用语1.—It seems that the sales volume has not reached our objective.—A.It doesn’t really matter.B.It’s true.I’m sorry about that.C.Thank you for your cooperation.2.——It will take at least three weeks.A.How soon will you finish our TV commercial?B.When will you finish our TV commercial?C.How long did you finish our TV commercial?3.——In most cases,it is the total income received.A.When do you start to learn about taxable income?B.Why do you want to know taxable income?C.What does taxable income refer to?4.一You want to know about the value added tax,don’t you?—A.Yes,you need to introduce it for me.B.Yes,could you give me a brief overview of it?C.Yes,you must tell it to me.5.—Do you mean that deposits and withdrawals are posted to my account immediately?—A.Yes,we process cash transactions during the working day.B-.Yes,we process cash transactions on the second day.C.Yes,we process cash transactions as soon as they take place.二、选择填空6.You should make sure that your password is long enough to prevent it being easily hacked.A.in B.from C.out 7.We have to these details by the 15th of this month at the latest.A.break out B.check out C.hammer out 8.As it is known that the aim of every business is to make profit as possible.A.as many B.as much C.more 9.Remember we want to create a forward-looking image increase the awareness of our brand.A.as well as B.but C.so 10.It is everyone’s legal duty to pay tax taxes contribute to the country and create benefits for everyone.A.although B.when C.because 11.Any advice you give us will be kept strictly.A.secret B.unknown C.confidential 12.We won’t entertain your claim the inspection certification from the Commodity Inspection Bureau.A.unless you will have B.unless you have C.unless you don’t have 13.I’ll provide more information about the coverage your reference.A.for B.to C.as 1 4.Online computer systems help us provide a service to our customers.A.speed B.speedy C.speedily 15.ATMs have become very useful they allow you to check balances,make deposit,withdraw funds and transfer money.A.which B.because C.then 16.Those enterprises that only seek profits without awareness of protection are short-sighted.A.sustainable B.environmental C.social 17.You can deliver the goods by train or by ship.A.neither B.both C.either 18.The sandbags stopped her property from.A.to be flooding B.being flooded C.being flooding 19.We are dissatisfied the services provided by your bank.A.on B.for C.with 20.One of the basic functions of a bank is services related to the storing and management of money.A.to provide B.provided C.provide三、阅读理解21-25题:根据短文内容判断给出的语句是否正确,正确的写"T"错误的写"F"并将答案写在题前括号内。Passage 1 Product advertising is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience,and by emphasizing its positive qualities.A company can advertise in various ways,depending on how much it wishes to spend.There are different media for advertising including television,radio,newspapers,magazines,the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product,how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service,but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising,opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors.(T)21.Generally,an advertising agency is responsible for designing and organizing a product’s advertisement(F)22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.(F)23.There are only three types of media used in advertising.(T)24.Product advertising is different from corporate advertising.(F)25.This passage is mainly about the history of advertising.26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在题前括号内。Passage2 Electronic banking has radically changed the way customers can do banking.Before e-banking,if you wanted to check an account balance,you physically had to go to the bank branch.Now there are many banking methods available.ATMs have become very useful,because they allow you to check balances,make deposit,withdraw funds and transfer money.Telephone banking enables you to conduct electronic funds transfer,check balances and pay bills.Mobile banking functions nearly the same as telephone banking,except that information is carried by Short Message Service.Online banking on the other hand provides you with many more services.They include changing account details like address,and password,arranging bill payments,viewing transactions and transferring money between accounts.It is important to protect your personal information when banking online.You should clear your cookies after each banking session,and make sure that your password is long enough to prevent it from being easily hacked.26.People used to check their account balance at I by.A.banks B.ATMs C.online banking 27.Which seems to have most functions?.A.ATM B.telephone banking C.online banking 28.Which of the following is NOT true in the passage?A.Online banking password should be as short as possible.B.E-banking is very convenient and time-saving.C.You can take out money at ATMs.29.It is important to protect your when banking online.A.account B.address C.password 30.The passage is mainly about.A.how to be safe in online banking B.what types the e-banking includes and the basic function for each type C.how to change a customer’s personal information in a bank四、翻译(英译汉)31.So let’s meet each other half-way and compromise on a 10%reduction in price on the consignment.A.那么我们半路上见,妥协运货价降低10%吧。B.那么我们各让一半,你我妥协将运货价降至10%吧。C.那么我们各让一半,运货价减少10%吧。32.Many people know the importance of business ethics,but still some people don’t keep to it.A.许多人知道商业道德很重要,但仍有一些人避而不谈它。B.许多人知道商业道德的意义,但仍有一些人不理会它。C.许多人知道商业道德的重要性,但仍有一些人不遵守它。33.The re-inspection should be completed within a month of the arrival of the goods.A.对货物的重新检查应在到货一个月内完成。B.应在一月内到货并完成对货物的重新检查。C.应在完成对货物的重新检查后一个月内到货。34.You no longer need to spend much time lining up at a bank to do your transactions.A.你再也不需要花很多时间在银行排队进行交易。B.你绝不需要花大量时间在银行排队办你的业务。C.你不必花许多时间在银行交易,排队等待。35.It shows that money has been lent or borrowed,invested or passed from one account to another.A.表明钱已借入或借出、已花费或从一个账户转给另一个人。B.它表明钱已借出或借入、已投资或从一个账户转到另一个账户。C.它表明钱已被借贷、已投资或从一个账户转到其他账户。
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