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--第1页--Read NowMerry Christmasthe Shenzhen Municipal Bureau of Commerce issued the"Ten Measures to Promote Year-end ConsumptionChristmasChristmas--第2页--ChristmasChristmasContentsCelebrate ChristmasMarket Insights01Product Strategy02Supply Chain03Marketing Promotion04--第3页--PART ONEMarket Insightsthe Shenzhen Municipal Bureau of Commerce issued the"Ten Measures to Promote Year-end ConsumptionChristmasChristmas--第4页--ChristmasChristmasThe total sales,including joint-operation revenue and rent-sharing,are expected to reach 210 million yuanSales GoalThis goal reflects the economic benefits the event hopes to achieve and is closely related to the mall’s businessROI GoalThe total investment should be no more than 2.8 million yuan(including a 500,000-yuan subsidy)Growth GoalPROJECT GOALS--第5页--ChristmasChristmasMidnight Mass SignificanceMidnight Mass is a cornerstone of Christmas church services.It commemorates the birth of Jesus at night,with believers gathering to celebrate the Savior’s arrival in a solemn atmosphere.

Christmas EveSermonsChristmas Eve sermons often focus on the Nativity story,emphasizing the hope and love brought by Jesus’birth.Pastors use this time to inspire and reflect on the season’s meaning.

Carol Singing during ServicesCarol singing during services fills the church with joy.Hymns like"Silent Night"and"Joy to the World"are sung,enhancing the spiritual experience and creating a festive mood.

--第6页--ChristmasChristmasPART TWOProduct Strategythe Shenzhen Municipal Bureau of Commerce issued the"Ten Measures to Promote Year-end Consumption--第7页--ChristmasChristmasFinancial ManagementA detailed financial breakdown allows for a comprehensive assessment of the event’s financial performance,enabling better decision-making for future events.

Sales AchievementThe actual number of visitors is 1.876 million,a 19.4%increase compared to the previous yearROI Achievementand the goal completion rate is 101%.This indicates that the event has effectively attractedCORE KPI ACHIEVEMENTThis means that the event has successfully expanded the mall’s member base and enhanced--第8页--ChristmasChristmas01"Aurora Tree"At the main entrance,there is an 8-meter-high"Aurora Tree"with 3,000 fiber-optic leaves.It features a 3-minute light show03"Star Dust Light"The atrium is equipped with a 360°holographic film projection,with seven shows per day.This immersive experience02"Snowfall Theater"which creates a grand and eye-catching entrance for the mall,attracting consumers from the outside.

--第9页--ChristmasChristmasPART THREESupply Chainthe Shenzhen Municipal Bureau of Commerce issued the"Ten Measures to Promote Year-end Consumption--第10页--ChristmasChristmasOur Christmas TeamJuliana SilvaConnor HamiltonEstelle DarcyJob PositionJob PositionJob Position01Christmas02Christmas03Christmas--第11页--ChristmasChristmasDatabase Analysis。